Cognitive Psychology
Earlier This Month
t-RIAs: The Technology Is Exciting, but They Really Do Help Users
Published: December 6, 2005
Recently, there has been a lot of talk about Rich Internet
Applications (RIAs), how they work, and how to choose the appropriate
RIA technology. Unfortunately, so far, we’ve had few
discussions about the value of RIAs to users and how
RIA technologies let us create better, more usable Web applications.
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t-Personas, Goals, and Emotional Design
Published: November 3, 2005
When Don Norman’s most recent book, Emotional Design1, hit the shelves in early 2004, it sent a ripple through the user experience world. Norman introduced the idea that product design should address three different levels of cognitive and emotional processing: visceral, behavioral, and reflective. This idea seemed like old news to some and a revelation to others in the UX community. In either case, Norman’s ideas, based on years of cognitive research, provide an articulated structure for modeling user responses to product and brand and a rational context for many intuitions long held by professional designers.
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