User-Centered Design Process
t-Introduction to Eyetracking: Seeing Through Your Users' Eyes
Published: December 6, 2005
This article is the first in a series of articles on eyetracking
that will appear in UXmatters. Over the coming months, I’ll
use eyetracking to evaluate a lot of world-renowned user
interfaces—including Web sites like Amazon.com®, Google™
News, and eBay®; Rich Internet Applications (RIAs); and desktop
applications—and
analyze quantitative eyetracking data to provide best practices
for designing user interface elements like navigation systems,
menus, and forms, and for effective ad placement.
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t-Personas, Goals, and Emotional Design
Published: November 3, 2005
When Don Norman’s most recent book, Emotional Design1, hit the shelves in early 2004, it sent a ripple through the user experience world. Norman introduced the idea that product design should address three different levels of cognitive and emotional processing: visceral, behavioral, and reflective. This idea seemed like old news to some and a revelation to others in the UX community. In either case, Norman’s ideas, based on years of cognitive research, provide an articulated structure for modeling user responses to product and brand and a rational context for many intuitions long held by professional designers.
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