User-Centered Design
t-Personas, Goals, and Emotional Design
Published: November 3, 2005
When Don Norman’s most recent book, Emotional Design1, hit the shelves in early 2004, it sent a ripple through the user experience world. Norman introduced the idea that product design should address three different levels of cognitive and emotional processing: visceral, behavioral, and reflective. This idea seemed like old news to some and a revelation to others in the UX community. In either case, Norman’s ideas, based on years of cognitive research, provide an articulated structure for modeling user responses to product and brand and a rational context for many intuitions long held by professional designers.
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t-Why People Matter
Published: November 3, 2005
This column, Universal Usability, will explore the social benefits of human-centered design and ways in which we can create better conversations that include more people.
I’m writing this while listening to news reports and public discussion about the aftermath of hurricane Katrina. The thought that keeps running through my head is this: the real disaster was not the storm, but our response to it.
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