UX Strategy
t-The Enterprise User Experience: Bridging the IT/Marketing Divide
Published: November 21, 2005
Within the corporate world, the clash between marketing and IT teams is a well known, but little discussed subject. Often, the marketing or corporate communications team owns the vision for online efforts, while the tech team owns their execution.
The stereotype of the suits vs. the geeks is too simple to
capture the situation. Still, there’s no doubt the conflict
has often boiled down to two polarized positions.
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