Practice Director of Interaction Design, at Quarry Integrated
Communications
Robert leads projects for clients who want to distinguish
themselves through products that are well designed, usable,
and deliver an outstanding customer experience. As Practice
Director of Interaction Design, he also works with teammates
to develop Quarry’s design methods. For instance, Robert introduced
the use of personas to Quarry and has
since then employed personas for projects in a variety of industries.
He has also helped develop methods for better aligning usability
with the goals and practices of marketing and branding. Some
of this expertise is captured in Robert’s invited chapter
about “Marketing Versus Design Personas,” in
The
Persona Lifecycle,
a book Morgan Kaufmann will publish in 2006. With over 14 years of experience designing software
and Web applications, Robert has worked throughout North America
and Europe, at companies with familiar names such as Sony and FedEx.
’s Specialties: Brand Strategy | Consulting | Interaction Design | UX Design | UX Strategy
