July 2006 Issue
Brand Experience in User Experience Design
Published: July 24, 2006
Much has been written in the past decade about the importance of usability and the user experience to customers’ perception of an organization’s brand. Jared Spool’s 1996 article “Branding and Usability” correctly identifies the importance of Web site usability to brand experience and provides evidence that a positive user experience has a direct correlation to positive brand perception. More recently, authors such as Dirk Knemeyer have expanded on this theme.
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Category: Features
Experiencing CHI 2006: From a Practitioner's Viewpoint: Part II
Published: July 24, 2006
On Monday, after Scott Cook’s excellent Opening Plenary Session, I attended a series of three courses presented by Jared Spool, CEO and Founding Principal of User Interface Engineering (UIE), shown in Figure 1. Jared is a very engaging speaker and his knowledge about product usability is both broad and deep, so his presentations are always enjoyable and informative. For me, this was a day well spent.
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Category: Reviews
International Usability Evaluation: Issues and Strategies
Published: July 24, 2006
Like many UX practitioners, I’m often involved in designing products that will be sold across the globe. Half of the challenge is acknowledging there is no one-size-fits-all set of design criteria. The other half is knowing the tradeoffs when choosing between usability methods for requirements gathering and evaluation. What many may find surprising is that our tried-and-true methods themselves can have limitations, depending on the context in which we apply them.
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Category: Reviews
Label Placement in Forms
Published: July 12, 2006
In using eyetracking to evaluate the usability of search forms for my previous article for UXmatters, “Evaluating the Usability of Search Forms Using Eyetracking: A Practical Approach,” we discovered much interesting data. I’ll provide an in-depth analysis of that data here.
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Category: Features
Experiencing CHI 2006: From a Practitioner's Viewpoint: Part I
Published: July 12, 2006
The twenty-fourth annual CHI conference—CHI 2006
—was held at the Palais des Congrès in Montréal,
Québec, Canada, from April 24th through 27th,
2006. In setting the theme Interact • Inform • Inspire, the organizers
encouraged “researchers and practitioners from all segments of the CHI community—design, education, engineering, management, research, and usability—[to] interact, inform and inspire each other.” Two days of workshops preceded the conference on April 22nd and 23rd; however, I did not attend the pre-conference workshops.
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Category: Reviews